Guy Kawasaki has posted a Q&A on his blog with Tim Berry the President of Palo Alto Software, the makers of Business Plan Pro.Â 10 Questions about business planning.Â My favorite response to the question of common mistakes was:
Answer: The worst by far is focusing on the plan instead of planning. This generates the idea that you create a plan as a document, and the related misunderstanding that the plan is for somebody else. You donâ€™t postpone life while youâ€™re developing a plan; youâ€™re always developing the plan. In the meantime, â€œGet going.â€
So many times I have seen managers and teams get lost and focus on the planningÂ process, the creation of the document(s) and not on the content and execution of the plan. Â What about you?Â What are your experiences in the business planning process?