Forget the A-List After All
You’ve got to read “Is the Tipping Point Toast?”
[http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html] by
Clive Thompson in FastCompany. The gist of Thompson’s piece, based on the work
of Duncan Watts of Yahoo Research, is that the theory that a select few “key
influencers” matter