Why Steve Jobs Will Never Offer Music Subscriptions

Ryan Petty
Ryan Petty

Why Steve Jobs Will Never Offer Music Subscriptions

Don’t hold your breath for music subscriptions from Apple’s iTunes music store — Steve Jobs will never offer them. Renting music flies in the face of consumer behavior. Consumers want to buy music, not rent it, and a big part of Steve Jobs’ genius is his firm, intuitive grasp of how consumers behave, and tailoring Apple’s technology to accommodate it — not the other way around.

Apple